Enel Contemporanea

Steel and glass towers characterized by helical access staircases to the various exhibition pavilions are the symbol of the Fiera di Milano City in the historic Fiera Campionaria di Milano. These large glass cylinders mark the futuristic perimeter of the Fiera on Scarampo Avenue, distinguishing the skyline of the fairgrounds. Balanced with the architectural design , 120 LED bars mark the helical staircase generating dynamic sequences of Light, capturing the public inside and outside the towers in a continuous flow of Light and energy, the glass cylinder is revealed in all its dimension showing its 'transparent soul' through light synapses and urban image streams.

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